The 3 Steps to Success on Your Buy Here Pay Here Web Site
Most Buy Here Pay Here dealers believe that if they have a web site it is enough. The issue is though, you cannot look at your website in isolation. The website needs to be considered as a part of your entire marketing, merchandising, and sales effort.
So as BHPH dealers you need to understand that to maximize the returns on your web site, you need to be aware of these 3 steps to success… 1) how the visitors get there…2) what and where they go at the site, and 3) what happens after they contact us. You must handle all 3 steps properly to get the best results from your BHPH website.
The 3 Steps To Success
1) get traffic to your website…you don’t just want any traffic, you want traffic that is looking for you, in your market and who is ready to buy from you today! Adjust your advertising to make sure your website is in all your advertising media, and on everything you wear or print. In addition, you may want to look at a PPC (pay per click) program. In my opinion, PPC is the most targeted, effective advertising you can do.
2) make sure your website is efficiently handling the traffic you do get… once you get them to your website, do they contact you and send you credit applications? Most websites are more concerned with being good looking or having the latest flash or YouTube videos on the home page. It needs to look good but, that is secondary to making it efficient. Sadly, the vast majority of web site providers are not geared to actually improving your business. Choose web site providers carefully.
3) once you receive a contact or credit application… what do you do with it and who handles it? To begin with, salespeople are not the best person to handle these contacts. It takes a certain amount of patience to try to make an appointment rather than trying to sell the car. You may also need to stay in contact with your customers for an extended period of time. Sales people are mostly about instant gratification. A separate person, or people to handle these calls is more productive.
As you can see there is much more to having a successful internet presence and sales results than just having a website. In this age of web based everything, doing a little homework and planning this out can pay off very well. Just remember the 3 steps to success.
Charles Pompey is the owner of DigAps.com and Car-Lotta Credit. DigAps.com… Comprehensive Web Sites and Internet Merchandising ONLY for Buy Here Pay Here dealers. Charley builds results oriented BHPH web sites, improves existing web site performance, manages PPC programs, does advertising consulting, speaks to 20 groups, dealer groups, and is available for individual consulting and speaking engagements. DigAps.com will get you additional sales from your website, TODAY! Please feel free to visit my blog for free BHPH info at http://www.digapsblog.com or my website http://www.digaps.com… Does It Get Aps? DIGA?
